As a mum of 2 larger than life toddlers and Founder of Hackerlily, Laura Campbell, she had known all the reasons' why she created the HipSurfer - Original Australian Owned and Designed strap-free baby carrier. The design is light, slimline and has full support from Australian Doctors, Chiropractors and Physiotherapists.​

As parents with an understanding of the importance of keeping precious breastmilk fresh and safe for the little ones, Bubka was born just days after their son was born. Alicia struggled with breastfeeding and knew there had to be a better way for new mums to express breastmilk.

Cousins-in-law Lucinda McKimm and Lauren Treweek ​worked hard to expand conversations and share stories on how mothers make work, work - they designed The Ready or Not resources and guides with expert advice, easy to follow checklists, and all of the things that the mothers who have come before them have learned along the way, available to help mothers like them.

Founded by Natalie and Mirela Bazina in 2019, Sevigne stands for elegant, timeless design and a commitment to honouring body shapes in all sizes - and celebrating natural confidence. It’s through that lens we share with you thoughtfully chosen fabrics and styles that celebrate the female form.

Developed by clean beauty expert and mother, Founder Erin Deger describes her signature collection as “an embodiment of everything I believe in; it is pure, therapeutic, sustainable, and considered. It is my greatest ambition to ensure that all mothers have the support, sensory and self-soothing resources to draw upon, awakening joy, abundance, ease, and closeness shared between baby and bosom."

Novamama products are thoughtfully designed, drawing from Nicole and Avalon's personal experiences. They believe in empowering mothers with tools and knowledge to make their postpartum journey not just manageable, but more joyful and fulfilling. Founders, Nicole and Avalon, are not just business partners; they are friends and mothers who are driven by a shared mission to enhance the postpartum experience.​

A Registered Midwife, Nurse and Nutrition Consultant based in Melbourne, Caitlin of Maternally Happy believes women's health is a personal and intimate journey. She wants to make sure that every woman, possesses the knowledge and confidence to make a positive impact on their life, their baby’s life and the lives of others.

Jenna established Seasons of Mama at the beginning of 2019 with a vision to support mothers during all of their mama seasons from pregnancy through to postpartum. She loved being an educator but felt a pull to offer her own boutique program to support amazing Seasons of Mama community.

Lauren is the One Mama Midwife Founder and has completed a Bachelor of Midwifery, a Master of Midwifery, and is an Endorsed Midwife registered with AHPRA - this also enables One Mama Midwife Antenatal Classes to be eligible for all Private Health Fund Rebates in Sydney!

Etta drew on her 15 years of experience as a corporate professional and pulled together a team of experts to create Lactamo. It’s Lactamo’s mission to give new mamas a positive breastfeeding experience from the get-go and the best chance of breastfeeding success.

FitNest Mama's physio-led online programs help you stay fit, active and healthy during every stage of pregnancy and postpartum. Katherine Baquie is a proud mama of 3, perinatal physiotherapist with over 16 years of experience guiding mamas through their fitness journeys.

Certified organic, probiotic-rich, real food blends meticulously crafted with a selection of some of the world's most nutrient-dense and fermented foods curated by Australian Nutritionist, Sheridan Austin, founder of Foraged For You.

Cleanse, moisturise, protect and pamper your baby’s skin with Australia’s award-winning and trusted name in natural and organic skin care products from Aromababy. Launched as the first of its kind in 1994 by Catherine Cervasio.

Nadine Richardson is a mother and the founder of She Births®, the world's only scientifically verified childbirth education program. She is a health education innovator, a social impact entrepreneur and an expert transformational facilitator.

Everform by Rosie are physiotherapist designed compression garments for anatomical form support. Mum approved for comfort and confidence and clinically tested to enhance pelvic muscle function.

Built with passion, experience and expertise, Bodylove Mamas by Ali Handley is a dynamic, on-demand digital pilates studio built especially for each phase of Pregnancy, Postnatal Recovery and life as a Strong Mama.

Nicole Gleeson from Rhythm First Aid is here to educate, empower and equip Australians to be safer and healthier. Her tailored infant and child first aid training is of the highest quality, delivering life skills in a captivating and fun environment.

Gina is a Mum of four and a leading Clinical Nutritionist, specialised in women's health and infant nutrition. Gina brings a wealth of knowledge, trust and creativity to the Norish brand ensuring all the product development and recipes meet the highest nutritional standards without the use of synthetic vitamins, minerals and preservatives.

BodyICE specialises in area specific ice packs for injuries. Their vast range of icepacks can also be used as soothing heat packs. They are simple to use, reusable and mess-free. No matter what phase of life you're in, BodyICE cares about your recovery from injury both physically and mentally and is here to support you every step of the way.

Keira is an Australian entrepreneur and the founder of Krumbled Foods, Habitual Beauty and Mini + Me. Deeply passionate about living a healthy and happy life, Keira is on a mission to truly revolutionise the health food, wellbeing and beauty industries worldwide.

Tasha Jennings is a fertility naturopath and creator of Zycia. She is dedicated to promoting and supporting life in its earliest stages. From fertility and preconception to pregnancy to breastfeeding. Zycia provides specific nutrients that are essential for the general wellbeing of mum and baby.

Bare Mum postpartum care products are designed to support your birth recovery and breastfeeding journey, step by step. Amelie from Bare Mum is on a mission to better prepare women for the unfiltered realities of motherhood and support new mums throughout their postpartum period.

Core & Floor Restore encompasses preconception, pregnancy, birth and postpartum programs and services developed by Bernadette Lack. She is a midwife, personal trainer, mother and published academic.

Lydia, a registered midwife, created Partum Panties to offer pregnant and postpartum women comfort and convenience with a product that allows for a greater postpartum recovery.

Australia’s favourite breastfeeding foods, Pinky founded Boobie Foods in 2012 after visiting thousands of new mothers who were suffering the effects of stress and low breast milk supply. With her goal to nourish breastfeeding mothers as they nurture and nourish their babies.

With over 20 years professional experience working with babies, Catherine from Completely Baby is an experienced Baby Sleep Consultant, who provides practical sleep support and guidance to families with babies and toddlers from newborn up to 3 years.

Lois is eminently qualified to offer advice and support to new parents via the New Baby 101 Book. Lois is the author of numerous articles and professional guidelines which have been published in parenting magazines and midwifery journals in Australia, New Zealand and the UK.